Terry Beltrán
Terry Beltrán is the President of an Hispanic Marketing Company, Vista Latinos (www.VistaLatinos.com). Vista Latinos helps corporations understand how to strategically increase their market share within the U.S. Hispanic market. Vista Latino’s projects focus on strategically positioning our client’s products or services by taking into consideration segmentation and brand development to meet the needs of the Hispanic market.
Ms. Beltrán is a senior marketing professional with over 16 years of experience and an MBA in Marketing and Management. She has experience with multicultural marketing for the Hispanic, Women, Youth, Mobility, and other international markets, as well as for the general U.S. marketplace. Areas of expertise include integrated marketing plan development and execution, sales programs, strategic planning, advertising, direct marketing, customer relationship management entertainment marketing, sponsorships and promotions, international marketing, e-commerce and market research
Terry Beltrán formerly was with General Motors and Univision. She has worked with several other globally recognized organizations including the National Basketball Association, Walt Disney Corporation, PBS, Intel, BabyCenter.com, The Council of Fashion Designers, and World Wide Productions entertainment.
In 2002, Ms. Beltrán served as Chairwoman of Automation Alley's GLIMA - Great Lakes Interactive Marketing Association. In 2007 she served as the President of the National Society of Hispanic MBA's, Detroit Chapter, and increased membership, sponsorship ROI and the organization’s visibility throughout Michigan.
