Case studies involving our innovative and creative marketing skills
Case Studies
Our case studies provides your wtih a summary of how our marketing solutions focus on what really matters. Result!
Browse our various client engagements by services and your find we are dedecated and determined to solve your business challenges and create value to your brand.
Women and Cause Related Marketing
Fashion
The objective was to develop a program that would build an alliance between Fashion designers and key vehicle brands to increase the awareness and loyalty among women consumers. A sweepstakes program was developed to raise money to support Breast Cancer Research while simultaneously promoting the vehicles. The sweepstakes prizes were one-of-a-kind automobiles with designs customized by Tommy Hilfiger, Cynthia Roley, Micheal Kors, Vera Wang, Joseph Abboud, Dana Buckman, BCBG, and Joe Boxer. The design process was managed along with the development of the advertisement and the PR launch of the sweepstakes program. The sweepstakes raised $2.6 million and was widely-viewed as a great success.
PR Communications Solutions
NBA
The Detroit Pistons wanted to build visibility for their new basketball player, Carlos Delfino, from Argentina while simultaneously increasing game attendance among Hispanics in the Metro-Detroit area. Overall, the NBA is just beginning to understand the popularity that baseball has enjoyed among Hispanics when they can support superstar Latino players. Recently, the San Antonio Spur’s Manu Ginnobli gained tremendous support among Latinos all over the U.S. as his team won the 2005 NBA Championship. Vista Latinos worked with the Detroit Pistons to leverage a Hispanic Business Expo to promote Carlos Delfino to Hispanics in the Detroit marketplace. PR coordination included a video introduction at the event luncheon attended by over one thousand Hispanic Professionals, a personal Meet-and-Greet appearance at the exposition room, and press coverage from both English and Spanish print and television media.
NCAA Final Four
The 2009 NCAA Final Four committee requested assistance in reaching out to the Hispanic Community. We provided the channel of communications and also researched to feature Latino basketball players whom had played in the NCAA Final Four. Since this was going to take place in Michigan we were able to develop an article on a Latino basketball player who was raised in Grand Ledge, Michigan. IT also was added that his father was the first Latinos to play in the NBA. (Link to arcitcle)
Signature Event Planning
Latina Outreach
The objective was to develop and implement a plan to promote Latina Leadership in the community and build awareness for the Sponsors among the event’s Latino attendees. A sponsorship package was developed with details on the various levels of investment received for participating in the influential event. A nationally known Latina keynote speaker was contracted and was well-received by those in attendance. The event included a Career Fair to provide face-to-face time between attendees and sponsors which provided substantial networking opportunities that proved to be mutually beneficial to both parties.
Unidos Ganamos
The objective was to develop an event that pulled together the Hispanic professional and business non-profit organizations and it’s members to one single event. Our target organizations where throughout Michigan. The event “Unidos Ganamos” translated in English to “United Together” was created as the theme of the event. Strategically this event was an opportunity for major corporations in Michigan to reach out to the affluent Hispanic community for several objectives that included recruitment for various positions. A total of 15 corporate and media sponsors provided the resources and networking opportunity for over 15 non-profit organizations and their members. (Link to artcle)
Philanthropic Analysis and Planning
NSHMBA Detroit
National Society of Hispanic MBA’s Detroit Chapter fundraising became a challenge with the economic climate of the auto industry which was in the past years it’s primary source. We developed a strategy that provided a strong chapter board, with a common goal and deliverables to attract non-automotive corporations. As a result we were able to raise $65,000 for the chapter, an amount higher than any of the other 35 chapters nationwide. Apart from fundraising we developed a strategic plan that included a series of chapter events what would provide ROI to the sponsors that provided funds to the NSHMBA chapter.
Strategic Online Marketing
Automotive Global Website
The challenge was given to develop a gateway to a global list of micro websites that included various services and brand products the company provided world wide. The first step was an assessment of the current situation which revealed the need for common navigation treatment that would keep the consumer from leaving one site and not able to return to the previous brand or service site under the same parent company. After providing recommendations, a plan was developed and implemented. The result was a clean home page design with seamless navigation treatment that allowed the consumer to also be exposed.
