PR Communications Solutions
NBA
The Detroit Pistons wanted to build visibility for their new basketball player, Carlos Delfino, from Argentina while simultaneously increasing game attendance among Hispanics in the Metro-Detroit area. Overall, the NBA is just beginning to understand the popularity that baseball has enjoyed among Hispanics when they can support superstar Latino players. Recently, the San Antonio Spur’s Manu Ginnobli gained tremendous support among Latinos all over the U.S. as his team won the 2005 NBA Championship. Vista Latinos worked with the Detroit Pistons to leverage a Hispanic Business Expo to promote Carlos Delfino to Hispanics in the Detroit marketplace. PR coordination included a video introduction at the event luncheon attended by over one thousand Hispanic Professionals, a personal Meet-and-Greet appearance at the exposition room, and press coverage from both English and Spanish print and television media.
NCAA Final Four
The 2009 NCAA Final Four committee requested assistance in reaching out to the Hispanic Community. We provided the channel of communications and also researched to feature Latino basketball players whom had played in the NCAA Final Four. Since this was going to take place in Michigan we were able to develop an article on a Latino basketball player who was raised in Grand Ledge, Michigan. IT also was added that his father was the first Latinos to play in the NBA. (Link to arcitcle)
