Fashion Industry Alliance with Breast Cancer
The objective was to develop a program that would build an alliance between Fashion designers and key vehicle brands to increase the awareness and loyalty among women consumers. A sweepstakes program was developed to raise money to support Breast Cancer Research while simultaneously promoting the vehicles. The sweepstakes prizes were one-of-a-kind automobiles with designs customized by Tommy Hilfiger, Cynthia Roley, Micheal Kors, Vera Wang, Joseph Abboud, Dana Buckman, BCBG, and Joe Boxer. The design process was managed along with the development of the advertisement and the PR launch of the sweepstakes program. The sweepstakes raised $2.6 million and was widely-viewed as a great success.
