• Vista Latinos
• Relationship Marketing with Signature Events
• Product Positioning and Sponsorships
• Hispanic Marketing Case Studies

Product Positioning and Sponsoring Hispanic TV Series

Generally, Hispanics relate stronger to a company, organization, or individual if they feel there is a level of cultural relevancy.   Along with the growth of the Hispanic population in the U.S., the popularity of Latino produced products, celebrities in sports and entertainment has increased. Many of these Hispanic rising stars and products now are very marketable to the general population as well as the various Hispanic sub-cultures.   Cross-Cultural Marketing can be utilized to build awareness between differing cultures that still possess many common values, beliefs, and interests – including the melting pot of Hispanic subgroups that exist within the overall U.S. population.

Option I      Product Placement 

You may want to build the awareness of your company at the retail level with Hispanic relevant products or raise your consideration among Hispanics by strategically promoting your Hispanic produced products in a TV program or Movie. We can assist in providing a strategic match to your overall objective.

Option II     Sports/Athlete Sponsorships / Celebrity Spokesperson

You may want to further develop you’re Hispanic targeted advertising by including a Hispanic spokesperson. We can strategically find a match that compliments your brand while raising awareness from the U.S. Hispanic Market.

Option III    Hispanic Organization Sponsorship  

Your philanthropic objective may be to seek out the appropriate Hispanic organization to support with sponsorships. We can strategically seek out the best Hispanic community organization and event that fits your Hispanic outreach.