• Vista Latinos
• Relationship Marketing with Signature Events
• Product Positioning and Sponsorships
• Hispanic Marketing Case Studies

Relationship Marketing through Signature Events

Grass roots events are a key what of “Relationship Marketing” in reaching Hispanic consumers.  But what geographical location, venue and segment in which consumers can interact with a product or brand representatives, is an increasingly important.   Just look at the survey samples from our own research.

• 67% of Hispanic men and 73% of Hispanic women are more likely to consider purchasing a product after participating in a live marketing event.


• 81% of Hispanic women say a live, experiential marketing event would make them more receptive to future advertising.


• Companies are missing the opportunity when we found that 79% of Hispanics surveyed say they have never participated in a live marketing event. [Relationship Marketing]”