Hispanic Marketing
The U.S. consumer differs by tastes, customs, and language from what we commonly call the "general market". The level of “acculturation” differs greatly among Hispanics. Beyond the widely recognized Hispanic markets, like Los Angeles and Miami, many other markets now are considered emerging Hispanic Markets. Companies no longer can afford to generalize that Hispanics are located in a particular area and not bother to target them in other areas. Culturally relevant marketing plans are critical as the population becomes more diverse and the buying power of U.S. Hispanics becomes more significant. Language preferences and country of origin, for example, are drivers for unique subgroups within a segment. Companies that have made a commitment to reach the Hispanic market in order to gain market share and increase profit may be in one of the following phases:
Hispanic Marketing Case Studies
Understanding where you are with Hispanic Marketing efforts
