Multicultural Consumers Want Brands That Understand Them—Does Yours?
If your brand isn’t effectively reaching Hispanic, Black, or Asian consumers, you’re leaving money on the table. Let’s fix it!!
Asian American Market
$1.3 Trillion in Purchasing Power
African American Market
$2.0 Trillion in Purchasing Power by 2025
Hispanic/Latino Market
$3.5 Trillion in Purchasing Power by 2025
Mas Agave Hard Seltzer – Hispanic Market Expansion
Founders Brewing Company sought to expand its reach into the growing Hispanic/Latino market by launching Mas Agave Hard Seltzer. We developed a comprehensive multicultural marketing strategy that segmented the Hispanic market into three key regions, each with unique cultural influences and purchasing behaviors.
To further enhance cultural relevance, we developed a co-branding partnership with Jumex, a well-known Mexican beverage brand, leveraging its strong brand equity to build credibility and trust among Hispanic consumers.
If you’re a VP of Marketing or CEO without in-house multicultural marketing expertise, you’re missing key growth opportunities. Let’s bridge the gap—book a consultation today.
Struggling to Engage the Multicultural Market?
6-Week Immersive
Multicultural Marketing Lab
Elevate Your Brand. Expand Your Reach. Increase Your Revenue
This 6-week immersive lab is designed for business owners and marketers who want to develop a powerful multicultural brand strategy, articulate messaging that resonates, leverage key marketing channels, and master engagement with diverse audiences.
What You’ll Gain:
✔ Develop a deep understanding of your multicultural audience.
✔ Articulate an authentic, inclusive brand message.
✔ Leverage proven marketing strategies to grow your reach.
✔ Master a step-by-step action plan for long-term success.