You’re being asked to do more with less—yet your team wasn’t built for multicultural market expertise.
Failing to authentically engage multicultural audiences means lost revenue, eroding trust, and competitors claiming the loyalty of the very communities shaping America’s future. Claim Your Discovery Session
You know the future of your business depends on connecting with Hispanic, Black, Asian, and multicultural communities across the U.S.
Quick data-backed proof points:
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By 2045, the U.S. will be majority-minority
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Hispanic GDP in the U.S. is $3.2 trillion—larger than entire countries’ economies
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Black and Asian American spending power exceeds $3.9 trillion combined
But your team isn’t equipped.
You’ve tried campaigns that didn’t deliver.
And bringing on a full multicultural agency just isn’t in the budget.
That’s why I’m here.
I understand your challenge — because I’ve been in your seat.
With a corporate executive background, I know the pressure of leading with limited budget, high expectations, and little internal cultural expertise.
But I’ve also been in the community — leading nonprofits, building grassroots campaigns, and working directly with multicultural audiences.
This unique perspective allows me to bridge strategy with cultural authenticity — and get real results.
You Don’t Need an Agency You Need a Strategic Partner
As your multicultural marketing consultant, I help you………
- Evaluate what’s missing in your current brand, service, or outreach
- Create campaigns that are culturally aligned and sales-driven
- Adjust your product or service for better cultural relevance
- Build trust through co-branded partnerships
- Train internal teams and executives
- Provide actionable market insights and research
OnStar by GM
What They Needed:
A safer, more inclusive experience for Spanish-speaking customers across the U.S. and Puerto Rico.
The Problem:
Spanish-preferred customers who pressed the blue OnStar button had to wait up to 45 minutes for help due to 3rd-party translation delays — putting both safety and satisfaction at risk.
What I Did:
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Identified the service gap and business risk
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Led a cross-department initiative (engineering, sales, marketing, finance, and call center ops)
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Developed a dedicated Spanish-speaking call center and voice prompts
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Enabled Spanish onboarding at dealerships
The Result:
A transformed service experience, increased safety, reduced liability, and a significant uptick in Spanish-language OnStar subscriptions.
Founders Brewing Company
What They Needed:
An authentic way to introduce their new Mas Agave Hard Seltzer to Latino drinkers without feeling forced or out of touch.
The Problem:
Founders had a great product, but no connection or credibility with the Latino audience they hoped to attract.
What I Did:
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Identified the need for cultural alignment and trust-building
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Facilitated a co-branded partnership with Jumex, a well-known nectar brand beloved in Latino households
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Positioned the campaign around shared taste, nostalgia, and community relevance
The Result:
An immediate market connection and successful launch that felt real — not performative.
Mas Agave became more than a product — it became a culturally resonant experience.
Why I’m the Right Partner for Your Multicultural Marketing Needs
You’re tasked with driving growth in a marketplace that is more diverse—and more discerning—than ever before. Yet, your team may be unsure how to authentically connect with Hispanic, Black, Asian, and other multicultural communities while navigating today’s corporate climate.
When you work with me, you gain more than a consultant. You gain a strategic ally who helps your brand rebuild loyalty with employees, their families, and their communities—all while strengthening your reputation and increasing your market share.
Here is where I come in……….
Proven Corporate Experience
I spent years at General Motors leading campaigns that increased regional sales by 35% by tailoring regional messaging to the cultural segmentation of Hispanic communities. At OnStar, I spearheaded the integration of Spanish and French safety & security services, breaking down language barriers and strengthening customer loyalty.
Culturally-Driven Growth Strategies
I understand how cultural nuances drive consumer decisions. I’ve replicated these results beyond automotive, from founders brewing companies to large-scale innovation rollouts at Delphi, where we repositioned complex technology in ways consumers valued—ultimately driving demand at the dealer and retail level.
Holistic Brand Alignment
I know how to work seamlessly with your internal teams—finance, sales, engineering, marketing, and supplier diversity—to ensure every department aligns with the campaign’s objectives. I bridge the gap between corporate priorities and community expectations, ensuring your brand isn’t just present in multicultural spaces—it’s trusted and embraced.
Struggling to Unlock the True Potential of Your ERGs?
I’ll Show You How to Turn Them into Brand Powerhouses.
When ERGs thrive, companies thrive. Hispanic, Black, and Women ERGs are more than affinity groups—they’re untapped engines for leadership development, brand ambassadorship, and authentic community connection.
Grow their own personal brand inside the company
Overcome imposter syndrome and step into leadership
We create a plan that’s attainable, whether it’s weight loss, muscle gain, or improved well-being.
Strengthen a truly multicultural corporate culture that drives retention and loyalty
Trusted by leading companies like Deloitte, Flagstar Bank, Verizon, and Dell, I deliver presentations, workshops and consulting sprints designed to empower ERG leaders and corporate teams to lead with purpose and represent the communities you serve.
Schedule a discovery call to explore the right workshop or presentation for your Employee Resource Group.
What It’s Like to Work With Me
When I join your team, I don’t just give you a strategy—I integrate into your vision. Think of me as an extension of your marketing team, working hand-in-hand with you and your senior executives to achieve measurable results.
Here’s what you can expect:
Collaborative Partnership
I work directly with you, the VP of Marketing or Senior Leadership Executive to identify roadblocks and unlock new opportunities. Together, we’ll create campaigns that feel authentic, not performative.
Cultural Insight Meets Corporate Strategy
I bring deep cultural knowledge but also speak the language of corporate strategy. I know how to secure internal alignment across departments, vendors, and external partners to ensure the campaign is fully supported.
Tailored, Results-Driven Solutions
No cookie-cutter templates here. Every market segment has unique drivers. I customize each strategy to regional demographics, cultural nuances, and local community expectations—so your brand resonates where it matters most.
Beyond Marketing – Building Bridges
My work doesn’t stop at a campaign launch. I help you build long-term relationships with the right nonprofits, community organizations, and multicultural business networks to sustain loyalty beyond a single initiative.
Breaking the Myths About the Hispanic Market
In this interview, I had the opportunity to share insights on a topic I’m deeply passionate about: correcting the myths and misconceptions about the Latino community.
I spoke about how Latinos contribute over $2.13 trillion to the U.S. GDP — a figure so significant that if we were a stand-alone economy, we’d rank as the 7th largest in the world. I also clarified that 73% of Hispanics in the U.S. are citizens, countering harmful narratives that continue to dominate the media.
As the founder of Ask The Latina, a mentorship app that promotes more Latinas in STEM fields, and someone who has worked across corporate and community spaces, I believe the media has a responsibility to educate with facts, not fuel fear. Latinos aren’t a niche market — we are a powerful economic and cultural force.
Terry Beltran’s real world experience and involvement in multicultural organizations puts her in a unique position to provide insights few professionals have.
– Henry Ventura
Deloitte
Is Your Brand Missing the Multicultural Opportunity?
Today’s consumers are more diverse, values-driven, and brand-aware than ever.
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